Articles
Practical, no-hype writing on digital and AI for mission-driven teams.
How to Build Your Nonprofit's First Website (and Actually Own It)
A plain, honest, step-by-step guide to building a real nonprofit website with donations — using Ghost, Givebutter, and free tools — for under $30 a month, and owning every piece of it.
What Does a Nonprofit Website Really Cost?
A nonprofit website costs anywhere from near-zero to six figures — and the spread is about which of four things you're actually buying. Honest 2026 tiers, what really drives the price, why every cost guide says something different, and how to tell whether you even need a custom build — from someone…
Own Your Audience, Not Just Your Website
Your social media followers aren't yours — you rent them from a platform that can change the rules overnight. A plain guide to the difference between owning an audience and renting one, why it matters more for nonprofits than almost anyone, and how to build relationships no algorithm can take away.
Who Keeps Your Nonprofit Website Running After Launch?
For most small nonprofits, the honest answer is nobody — website upkeep is everyone's job and no one's, so it quietly decays. A plain guide to what maintenance actually involves, who can own it, what each option really costs, and how to tell when it's time to make it someone's job.
The Nonprofit Digital Divide
The people working hardest to make the world fairer have the least to work with. An essay on the other digital divide — the relevance gap — and why Tomorrow Labs and MissionAssist exist.
How to Show Your Board and Funders Your Digital Impact
You don't need a dashboard or a data analyst — just a few numbers tied to your mission, and an honest way to tell the story. Here's how, with a template you can copy.
DIY, Freelancer, or Agency? How a Nonprofit Chooses the Right Digital Help
There's no universally right answer — only the right fit for what you need. A plain guide to choosing between DIY, a freelancer, an agency, pro-bono help, a fractional partner, or a specialist studio — with real prices, where to find each, and how to vet them.
How to Write an AI Policy for Your Nonprofit (Free Template)
You don't need a lawyer or a long document — just one page your team has read. What to include, plus a copy-paste nonprofit AI policy template.
Nonprofit Digital Strategy on a Budget: Where to Actually Start
You don't need a big budget for a digital strategy — you need focus. Here's how you build one that fits your money, time, and mission.